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Why Updating Your Headshots Every Two Years Is a Smart Business Move

May 27 2026 | By: Sundberg Photography

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One of the best things you can do for your personal brand is keep your headshots updated.

Erin came back into the studio last week for new branding photos after we photographed her headshots about two years ago and I loved seeing her again. Repeat clients truly mean so much to me and it is always fun seeing how businesses and personal brands evolve over time.

One thing I always love about Erin’s sessions is that she brings personality into her images. From classic professional outfits to her fun colorful earrings, everything still feels polished while also feeling like her.

That balance is exactly what modern branding photos should do.

Your headshots are often the first thing people see before meeting you. Whether someone finds you on LinkedIn, your website, social media or a networking group, your photos help tell your story before you ever speak to them.

If your photos are several years old, heavily filtered, cropped from another image or just no longer reflect who you are today, it may be time for an update.

I usually recommend updating professional headshots every couple of years, especially if:

  • your appearance has changed
  • your business or brand has evolved
  • you are more active on social media
  • you need updated website content
  • you want a more polished and confident online presence

Professional branding sessions can be simple, relaxed and actually fun. Erin’s session was exactly that and these updated images are going to work so well across her business and marketing.

If you have been thinking about updating your own headshots, I would love to help.

Sundberg Photography specializes in professional headshots and branding photography in St. Louis and Wentzville, MO.

https://www.sundbergphotography.com/st-louis-headshot-photography

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