Oct 13 2026 | By: Sundberg Photography
Strong product photography does more than show customers what a product looks like. It helps explain the brand, show important details and create a consistent visual presence across websites, social media, advertising and other marketing platforms.
This recent pet food photography project gave me the opportunity to photograph both the packaging and the product itself while creating a mix of clean commercial images and more playful lifestyle content.
Showing the Product Clearly
For product based businesses, customers need to be able to clearly see what they are purchasing.
Clean images on a simple background are especially useful for websites, online stores, catalogs and marketing materials because the product remains the focus.
For this project, I photographed several varieties together so customers could see the complete product line along with individual images that highlight the texture and appearance of the food.
Creating Images That Show Personality
Not every product image needs to look like a traditional catalog photograph.
Lifestyle images can help a brand feel more approachable and memorable. Adding a dog, colorful background and playful composition gave this set another completely different look while still keeping the product easy to recognize.
Having both clean product photographs and creative lifestyle images gives a business much more flexibility when planning its marketing.
Photographing Packaging and the Actual Product
For food products, showing only the packaging does not always tell the entire story.
Photographing what is actually inside the package gives customers another layer of information. Close up images can show texture, consistency and other visual details that are difficult to communicate through packaging alone.
For this project, photographing both the packaged food and the prepared product created a more complete visual library for the brand.
Product Photography for Websites, Social Media and Advertising
A good commercial photography session should create images that can be used in several places.
Product photography can support:
Websites and online stores
Social media
Google Business Profiles
Advertising
Email marketing
Printed marketing materials
Packaging
Product launches
Instead of creating one photograph for one purpose, I prefer to think about how the business will use the images throughout its marketing.
Product Photography in St. Louis and Wentzville
I provide commercial product photography for businesses, brands and makers throughout the St. Louis and Wentzville area.
Sessions can include traditional product photography, lifestyle product images, detail photographs and short form video content depending on what the business needs.
If your products need updated imagery for your website, online store, social media or advertising, you can learn more about my product photography services here.
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