What Photos Does Your Business Need for Its Website?

When you look at your business website, do the photos show what it is actually like to work with you? Can a visitor see who they will meet, what you offer and what makes your business yours?

Those questions are a useful starting point when planning business website photography. Before choosing outfits or setting a session date, think about the pages you need to update and what a potential customer needs to see on each one.

I’m Annette, the owner and photographer behind Sundberg Photography in Wentzville. I work with businesses throughout St. Charles County and the St. Louis area to create photography and short promotional video content around their individual needs. Here are the types of photographs I would consider for a website refresh.

An opening image that shows what you do

Your homepage needs a photograph that makes sense for your business. For a restaurant, that might be a beautifully prepared dish or a welcoming dining room. For a service business, it might show the owner working with a client. For a property, it might be a room or feature that helps someone picture the experience of being there.

Think about the layout as well as the subject. If your website places text over the image, leave room for that text during the session. A photograph that looks great on its own may need a different composition to work as a wide website banner.

Current headshots and photographs of your people

An About page is a chance to introduce the real people behind a business. A current headshot gives visitors a face to connect with your name. If you have staff, individual portraits and a group photograph can help introduce the people customers will meet.

The setting should fit your business. Some people need a simple studio portrait. Others benefit from photographs in their office, shop or workspace. Planning this ahead of time helps the images feel connected throughout the website.

Photographs that explain your services

Your service pages can show more than the finished result. Photographs of your process help explain what you actually do.

A consultation, a product being prepared or a team member demonstrating a service can give visitors useful context. Think about the questions people ask before they book. Are they unsure how an appointment works? Do they want to understand what is included? A thoughtfully planned photograph can support the explanation already on the page.

When other people appear in the photographs, plan appropriate permission and privacy considerations before the session.

Your space and the details customers will notice

If customers visit your business, show them where they are going. Exterior photographs, an entrance, a reception area and the spaces where you serve customers can make the website more informative.

Interior photographs also help communicate the atmosphere. A quiet treatment room, a lively restaurant and a thoughtfully furnished rental property each call for a different approach. The goal is to represent the actual space clearly and attractively.

Small details matter too. Tools, materials, packaging and thoughtful touches can help round out a website without repeating the same few images.

The products, food or finished work you offer

Show the actual items customers can buy or the work they can expect from you. Depending on the business, this could include menu items, product collections or completed projects.

Consider both an overall view and closer details. A product page may need a clear image of the item alongside photographs that show its texture, scale or use. A restaurant may need individual dishes as well as images that capture the dining experience.

A mix of image shapes and room to crop

Your website and social accounts will not use every photograph in the same way. A wide homepage banner, a square profile image and a vertical social post each need different framing.

Bring examples of the spaces you need to fill. If a designer is working on your website, ask for their image requirements before the session. This helps me plan photographs with the right orientation and room to crop.

Where short video can fit

Short video can add movement and context to your visual content. A brief look around your space, a product being prepared or a moment from your process may work well on a website or social account.

Photography and video needs are best discussed together during planning. That way, the session can allow for the moments and formats you actually want. A short promotional video is different from a full business film, so it helps to be clear about the intended use and scope.

Start with the pages that need attention

You do not have to update everything at once. Begin by reviewing your homepage, About page and main service or product pages. Note what is outdated, missing or no longer representative of your business.

Then make a practical shot list. A focused session might cover a few priority updates. A broader session may include headshots, your space, your process and a collection of marketing images.

If you are planning a website refresh in Wentzville, St. Charles County or the St. Louis area, I would love to hear what you need. Every business is different, so I plan the photography around your goals and how the images will be used.

Explore my business photography services and book a consultation.